Suchergebnisse

Striving to strengthen competiveness of national products of agriculture and food sector, governments of many countries increasingly put more efforts to promote these products and the whole sector in foreign markets. Their marketing activities resemble those applied by private companies, but are of much larger scope. During the last decade, a number of EU Member States have put quite much effort on developing national brands as tools of representation of state's overall agricultural sector, and started applying it as a marketing tool through various channels. The aim of this study is to assess possibilities to apply national agriculture brand for representation of Lithuanian agricultural products in foreign markets. In attempt to reach this aim, the following objectives were brought: 1. Building on scientific literature analysis, to identify major features of national brand for agricultural products representation. 2. In conformity with the identified features, to select good practice examples of EU member states that apply national brand for agricultural products representation and to distinguish criteria for application of this tool in practice. 3. To assess expedience and possibilities of applying national brand for representation of Lithuanian agricultural products, basing on the earlier identified features and criteria for applying this tool in practice. This study has been performed in three stages, corresponding to the above-listed objectives. Scientific literature, legal acts, results of other authors' researches made in the similar field were processed using methods of induction, deduction, analogy, comparison, content-analysis, extrapolation as well as expertise analysis in assessment of different alternatives for applying national agricultural brand for representation of Lithuanian food products. With the help of these methods, two groups of denoting agricultural products were dis

Striving to strengthen competiveness of national products of agriculture and food sector, governments of many countries increasingly put more efforts to promote these products and the whole sector in foreign markets. Their marketing activities resemble those applied by private companies, but are of much larger scope. During the last decade, a number of EU Member States have put quite much effort on developing national brands as tools of representation of state's overall agricultural sector, and started applying it as a marketing tool through various channels. The aim of this study is to assess possibilities to apply national agriculture brand for representation of Lithuanian agricultural products in foreign markets. In attempt to reach this aim, the following objectives were brought: 1. Building on scientific literature analysis, to identify major features of national brand for agricultural products representation. 2. In conformity with the identified features, to select good practice examples of EU member states that apply national brand for agricultural products representation and to distinguish criteria for application of this tool in practice. 3. To assess expedience and possibilities of applying national brand for representation of Lithuanian agricultural products, basing on the earlier identified features and criteria for applying this tool in practice. This study has been performed in three stages, corresponding to the above-listed objectives. Scientific literature, legal acts, results of other authors' researches made in the similar field were processed using methods of induction, deduction, analogy, comparison, content-analysis, extrapolation as well as expertise analysis in assessment of different alternatives for applying national agricultural brand for representation of Lithuanian food products. With the help of these methods, two groups of denoting agricultural products were dis

Striving to strengthen competiveness of national products of agriculture and food sector, governments of many countries increasingly put more efforts to promote these products and the whole sector in foreign markets. Their marketing activities resemble those applied by private companies, but are of much larger scope. During the last decade, a number of EU Member States have put quite much effort on developing national brands as tools of representation of state's overall agricultural sector, and started applying it as a marketing tool through various channels. The aim of this study is to assess possibilities to apply national agriculture brand for representation of Lithuanian agricultural products in foreign markets. In attempt to reach this aim, the following objectives were brought: 1. Building on scientific literature analysis, to identify major features of national brand for agricultural products representation. 2. In conformity with the identified features, to select good practice examples of EU member states that apply national brand for agricultural products representation and to distinguish criteria for application of this tool in practice. 3. To assess expedience and possibilities of applying national brand for representation of Lithuanian agricultural products, basing on the earlier identified features and criteria for applying this tool in practice. This study has been performed in three stages, corresponding to the above-listed objectives. Scientific literature, legal acts, results of other authors' researches made in the similar field were processed using methods of induction, deduction, analogy, comparison, content-analysis, extrapolation as well as expertise analysis in assessment of different alternatives for applying national agricultural brand for representation of Lithuanian food products. With the help of these methods, two groups of denoting agricultural products were dis

Striving to strengthen competiveness of national products of agriculture and food sector, governments of many countries increasingly put more efforts to promote these products and the whole sector in foreign markets. Their marketing activities resemble those applied by private companies, but are of much larger scope. During the last decade, a number of EU Member States have put quite much effort on developing national brands as tools of representation of state's overall agricultural sector, and started applying it as a marketing tool through various channels. The aim of this study is to assess possibilities to apply national agriculture brand for representation of Lithuanian agricultural products in foreign markets. In attempt to reach this aim, the following objectives were brought: 1. Building on scientific literature analysis, to identify major features of national brand for agricultural products representation. 2. In conformity with the identified features, to select good practice examples of EU member states that apply national brand for agricultural products representation and to distinguish criteria for application of this tool in practice. 3. To assess expedience and possibilities of applying national brand for representation of Lithuanian agricultural products, basing on the earlier identified features and criteria for applying this tool in practice. This study has been performed in three stages, corresponding to the above-listed objectives. Scientific literature, legal acts, results of other authors' researches made in the similar field were processed using methods of induction, deduction, analogy, comparison, content-analysis, extrapolation as well as expertise analysis in assessment of different alternatives for applying national agricultural brand for representation of Lithuanian food products. With the help of these methods, two groups of denoting agricultural products were dis

In 2006 EU institutions adopted amendments of state aid extension scope and directions (Commission Regulation (EC) No 1857/2006 of 15 December 2006 on the application of Articles 87 and 88 of the Treaty to State aid to small and medium-sized enterprises active in the production of agricultural products and amending Regulation (EC) No 70/2001). To avoid market distortion, the state aid for the acquisition of breeding animals has become inadequate. Since in Lithuania this kind of support is more than one third of the total state aid for the breeding sector, directions of the state aid should be changed. To make these changes effective, national situation and EU benchmarking in the sector should be carefully considered. Therefore, at the Lithuanian Institute of Agrarian Economics was carried out research on the situation in the breeding sector and state support tendencines in other EU countries. Many EU countries had supported the purchase of breeding animals before the amendments forbidding it were adopted. At present this kind of support is available only for the acquisition of rare-breed animals. The main state aid directions in the sector are as follows: support for determining the genetic quality and yield of animals; establishment and maintenance of herd books; introduction of innovatory breeding techniques or practices and organisation of competitions; organisation of and participation in exhibitions and fairs. EU countries practice various aid directions and scopes, but most of them have a clear tendency to give a short-term (1–2 years) support. The emphasis is made on creating strong private market players who in future could improve the situation in this sector themselves; the areas of state support are being narrowed and the amounts are being reduced. But this does not make a negative impact on the improvement of breeding results. As EU policy towards the state aid in the breeding sector changes, Lithuania also has to reduce the scope of support.

In 2006 EU institutions adopted amendments of state aid extension scope and directions (Commission Regulation (EC) No 1857/2006 of 15 December 2006 on the application of Articles 87 and 88 of the Treaty to State aid to small and medium-sized enterprises active in the production of agricultural products and amending Regulation (EC) No 70/2001). To avoid market distortion, the state aid for the acquisition of breeding animals has become inadequate. Since in Lithuania this kind of support is more than one third of the total state aid for the breeding sector, directions of the state aid should be changed. To make these changes effective, national situation and EU benchmarking in the sector should be carefully considered. Therefore, at the Lithuanian Institute of Agrarian Economics was carried out research on the situation in the breeding sector and state support tendencines in other EU countries. Many EU countries had supported the purchase of breeding animals before the amendments forbidding it were adopted. At present this kind of support is available only for the acquisition of rare-breed animals. The main state aid directions in the sector are as follows: support for determining the genetic quality and yield of animals; establishment and maintenance of herd books; introduction of innovatory breeding techniques or practices and organisation of competitions; organisation of and participation in exhibitions and fairs. EU countries practice various aid directions and scopes, but most of them have a clear tendency to give a short-term (1–2 years) support. The emphasis is made on creating strong private market players who in future could improve the situation in this sector themselves; the areas of state support are being narrowed and the amounts are being reduced. But this does not make a negative impact on the improvement of breeding results. As EU policy towards the state aid in the breeding sector changes, Lithuania also has to reduce the scope of support.

In 2006 EU institutions adopted amendments of state aid extension scope and directions (Commission Regulation (EC) No 1857/2006 of 15 December 2006 on the application of Articles 87 and 88 of the Treaty to State aid to small and medium-sized enterprises active in the production of agricultural products and amending Regulation (EC) No 70/2001). To avoid market distortion, the state aid for the acquisition of breeding animals has become inadequate. Since in Lithuania this kind of support is more than one third of the total state aid for the breeding sector, directions of the state aid should be changed. To make these changes effective, national situation and EU benchmarking in the sector should be carefully considered. Therefore, at the Lithuanian Institute of Agrarian Economics was carried out research on the situation in the breeding sector and state support tendencines in other EU countries. Many EU countries had supported the purchase of breeding animals before the amendments forbidding it were adopted. At present this kind of support is available only for the acquisition of rare-breed animals. The main state aid directions in the sector are as follows: support for determining the genetic quality and yield of animals; establishment and maintenance of herd books; introduction of innovatory breeding techniques or practices and organisation of competitions; organisation of and participation in exhibitions and fairs. EU countries practice various aid directions and scopes, but most of them have a clear tendency to give a short-term (1–2 years) support. The emphasis is made on creating strong private market players who in future could improve the situation in this sector themselves; the areas of state support are being narrowed and the amounts are being reduced. But this does not make a negative impact on the improvement of breeding results. As EU policy towards the state aid in the breeding sector changes, Lithuania also has to reduce the scope of support.

In 2006 EU institutions adopted amendments of state aid extension scope and directions (Commission Regulation (EC) No 1857/2006 of 15 December 2006 on the application of Articles 87 and 88 of the Treaty to State aid to small and medium-sized enterprises active in the production of agricultural products and amending Regulation (EC) No 70/2001). To avoid market distortion, the state aid for the acquisition of breeding animals has become inadequate. Since in Lithuania this kind of support is more than one third of the total state aid for the breeding sector, directions of the state aid should be changed. To make these changes effective, national situation and EU benchmarking in the sector should be carefully considered. Therefore, at the Lithuanian Institute of Agrarian Economics was carried out research on the situation in the breeding sector and state support tendencines in other EU countries. Many EU countries had supported the purchase of breeding animals before the amendments forbidding it were adopted. At present this kind of support is available only for the acquisition of rare-breed animals. The main state aid directions in the sector are as follows: support for determining the genetic quality and yield of animals; establishment and maintenance of herd books; introduction of innovatory breeding techniques or practices and organisation of competitions; organisation of and participation in exhibitions and fairs. EU countries practice various aid directions and scopes, but most of them have a clear tendency to give a short-term (1–2 years) support. The emphasis is made on creating strong private market players who in future could improve the situation in this sector themselves; the areas of state support are being narrowed and the amounts are being reduced. But this does not make a negative impact on the improvement of breeding results. As EU policy towards the state aid in the breeding sector changes, Lithuania also has to reduce the scope of support.